🎨 Seeing Beyond the Canvas: The Art of Marketing with a Creator’s Eye

To some, a piece of art is just that—a piece.
A painting hanging on the wall.
A sculpture sitting on a pedestal.
A digital ad on a screen.

They see what’s in front of them, and that’s enough.
But for an artist—or a creative thinker—it’s never just what meets the eye.
It’s the process, the intention, the feeling behind it.
It’s the story no one else sees unless they really look.

That’s exactly how I experience marketing.
Not just as a job, but as a form of creative expression.

When I was just seven years old, I was accepted into the Jefferson Parish / New Orleans gifted and talented program—
the youngest in the group.

Every weekend, while other kids were watching cartoons, I was in the city, completely immersed in creation.

I was surrounded by artists twice my age—blowing glass, painting, experimenting, exploring.
It was more than just technique—I was learning to see.
To see layers, light, mood, movement.
To see things not only for what they were, but for what they could become.

That ability to see potential is what stayed with me, long after I put the brushes down.

Now, as a marketing director, I realize I never stopped creating.
I just found a different medium.

To some, a flyer is a flyer.
To me, it’s an opportunity to tell a story.
To some, a campaign is a task.
To me, it’s a canvas waiting to be brought to life with color, emotion, and strategy.

Every project starts with a vision—sometimes someone else’s, sometimes mine—
but I’ve learned how to pull it out, shape it, and turn it into something real.

That’s the magic: bringing a vision to life.

This work isn’t something I fell into.
It’s something I’ve always felt.

From the first time I stood in front of a canvas, to the first time I designed a branded campaign—
I’ve always been moved by the why behind what I create.

I don’t clock in just to check off a list.
I wake up with ideas.
I sketch thoughts in my mind while sipping matcha.
I’m constantly thinking about how to make something not just look good, but feel right.

Marketing, when done with heart, is just another form of art.
It’s knowing how to speak without words.
It’s knowing what people need to feel before they ever know what they need to buy.

And I’m so thankful that every day, I get to do what I love:

Create. Inspire. Communicate.

Not everyone sees the story behind the design—and that’s okay.
Because the artist always does.
And I’ll keep seeing it, shaping it, and sharing it with the world.